Professional AI production uses familiar filmmaking language alongside terms for generated material, permissions and production records. This glossary defines the terms used in these guides so that buyers and creative teams can ask precise questions.
A definition should make a decision easier. “Provenance” concerns origin and history. “Chain of title” concerns the rights supporting exploitation. Using them as interchangeable assurances makes a production harder to assess.
People and creative direction
A Generative Artist creates and develops material using generative tools under a brief and creative direction. A creative approval is a recorded decision accepting specified material for a stated purpose. Neither term removes the director’s or producer’s responsibilities.
The work and its record
AI-native production plans generated material as part of the production method from development onwards. Multimodal IP describes a creative property expressed across connected forms such as text, images, performances, sound and designed worlds.
Provenance records where material came from and what happened to it. Its usefulness depends on the quality of the underlying evidence. It does not, by itself, establish factual truth or legal clearance.
Rights and responsibility
Chain of authority identifies who is entitled to make or approve a decision. Chain of title concerns the rights and agreements supporting the exploitation of the work. Production governance is the practical arrangement of responsibilities, permissions, reviews and escalation.
Each definition below links to a separate page and a practical guide. When a term appears in a proposal, ask the supplier what it means for that specific commission and which evidence or deliverable supports it.
Written by Asa Bailey, director and founder of BAI-LEY.
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